“We’re honored to be recognized with this prestigious award for our marketing program with Mediastruction,” said Jennifer Marino, Senior Vice President and Chief Marketing and Customer Officer at Rockland Trust. “We’re constantly looking for new ways to connect with our customers. Incorporating innovative measurement and optimization tools help us deepen these connections and build long-lasting relationships.”
Mediastruction and Rockland Trust received the awards for their agent based-modelling approach utilizing data to quantify the value of each media channel and its contribution to the power of the Bank’s brand. As a result of this approach, Rockland Trust and Mediastruction identified the media channels most effective in reaching customers and developed a strategy seeking to optimize those channels. While agent-based modelling is often used in military campaigns and by large international brands, it is innovative for smaller independent organizations to employ the strategy.
“We’re thrilled to receive this award for our partnership with Rockland Trust,” said Marilois Snowman, CEO of Mediastruction. “With so many communications channels operating simultaneously, it’s critical to know which are most effective in developing strong customer relationships.”
Based in New York, The Gramercy Institute is a leading global think tank for senior marketers from the world’s leading financial institutions and is the world’s largest network for senior marketers from major financial firms. Founded in 2002, the Institute provides research, analysis, and consulting to the world’s top financial, media and marketing brands.
Mediastruction is an independent media agency, designing effective and creative media plans. Harnessing a proprietary strategic planning process, Media OmniVu™, Mediastruction leverages data and consumer insights to engineer optimized media plans and forecast sales results. Mediastruction invests in a deep-bench toolset and resources of larger agencies, with the senior peer-to-peer management and transparency of independent shops. Mediastruction is in Norwell, Massachusetts. Marilois Snowman is CEO and founder.
About Rockland Trust
Independent Bank Corp. (NASDAQ Global Select Market: INDB) has approximately $7.7 billion in assets and is the holding company for Rockland Trust Company, a full-service commercial bank headquartered in Massachusetts. Named in 2016 to The Boston Globe’s “Top Places to Work” list for the eighth consecutive year, Rockland Trust offers a wide range of banking, investment, and insurance services. Rockland Trust serves businesses and individuals through approximately 100 retail branches, commercial lending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through telephone and mobile banking, and the Internet. Rockland Trust is also an FDIC member and an Equal Housing Lender. To find out why Rockland Trust is the bank “Where Each Relationship Matters®”, please visit www.rocklandtrust.com.