Hanover, Massachusetts. October 27, 2020 – Rockland Trust, the largest publicly traded commercial bank headquartered in Massachusetts, announced today the appointment of Alastair Ironside to Chief Marketing Officer. Alastair brings 25 years of financial industry experience and expertise in corporate marketing, management consulting, and strategic planning to this position. As Chief Marketing Officer, Alastair will serve on the Bank’s executive leadership team, reporting to Chris Oddleifson, Chief Executive Officer.
“Alastair’s outstanding track record in leading top-performing teams in the financial industry and his keen understanding of how to deliver solutions that address customer needs make him a perfect fit for Chief Marketing Officer,” said Rockland Trust CEO Chris Oddleifson. “We are thrilled to welcome him to Rockland Trust and look forward to having him as an instrumental member of our leadership team.”
In his role, Alastair will be responsible for continuing to build Rockland Trust’s distinct and robust brand while developing marketing strategies to earn new customer relationships for the Bank as well as nurture and strengthen existing relationships. He will play an integral part in the Bank’s strategic planning process and marketing and advertising effectiveness.
“This is a pivotal moment for Rockland Trust. We are adapting and innovating the ways we connect, communicate, and build relationships with our customers during the pandemic and moving forward,” said Alastair. “I am proud to lead the effort to reinforce Rockland Trust’s leading reputation as the bank where each relationship matters.”
Prior to joining Rockland Trust, Alastair held leadership roles at Liberty Mutual, Bank of America, and Citizens Bank. Most recently, Alastair co-led the global internal strategy consulting group at Liberty Mutual Insurance, focusing on corporate strategy and research. He is a graduate of Cambridge University, England, and lives in Wellesley with his family.
Learn more about Alastair Ironside by viewing his LinkedIn profile: here