Charitable giving is most common at the end of the year when the rush of Thanksgiving and Christmas are upon us, reminding us of the importance of being thankful for what we have and the value of giving to others.
Charitable giving for a small business can also be a time to claim more tax deductions while giving back to their community. And that can help business.
According to a 2010 philanthropic study by Cone Communications, 85 percent of consumers have a more positive image of a product or company when it supports a cause they care about. Ninety percent want companies to tell them how they’re supporting causes.